She Taxi, The Gender Park’s flagship programme is an internationally acclaimed, ongoing project that focuses on the economic empowerment of women. Women are the fundamental partners in this arrangement where they are owners, as well as drivers, of their cabs. Additionally, these women entrepreneurs manage the operations through the She Taxi Federation supported by a fleet operator.
She Taxi project broke into the unconventional markets of taxi operators, moulding the women into becoming entrepreneurs in a for-woman-by-woman service model. It has since won several accolades across the globe, including a special mention at the South Asian Study Tour in Gender in Transport, by the World Bank, in Vietnam, and the Chief Minister’s Award for Innovation in Public Policy in 2014.
She Taxi was relaunched on May 11, 2020 with the service opening for a larger audience – a women-for-all initiative. The service has been extended to all 14 districts of Kerala. Learning from previous experience, the revamp and relaunch are exercises to better the reach of She Taxi’s services and to expand the She Taxi across Kerala. It will open up possibilities for women drivers to contribute to various sectors – be it driving buses, autos, or even bikes, as part of public transport services.
During the lockdown of COVID-19 pandemic, the women of She Taxi provided their service to the elderly citizens who were in need of medicines or had to commute to hospital. It was provided free of cost to the BPL citizens and at a half rate to others. Measures like SMS (Sanitizer, Mask and Social distancing) are ensured, keeping in mind the COVID-19 situation.