She Taxi is one of the Gender Park’s flagship projects. It is an innovative public-private partnership (PPP) that serves as a platform to promote a sustainable business model for the economic empowerment, safety and security of women through promotion of entrepreneurship. This was achieved with little investment from the Government, and though partnership with several private sector agencies and is initiated by the Gender Park, Government of Kerala. She Taxi was launched in Trivandrum by the Honourable Minister for Social Justice & Panchayats, Dr. M K Muneer in November 2013 with five entrepreneurs, and the venture became fully operational on December 1st 2013.
Currently, there are 45 She Taxis across three cities – 25 in Trivandrum, 15 in Cochin and 5 in Kozhikode. The project will expand to four more districts – Kollam, Alappuzha, Kottayam and Thrissur shortly. She Taxis are driven by women, for women, and provide them with a safe means of transport. She Taxis are equipped with safety enabled technology that makes travelling safe and secure for both the driver and the passenger, in addition to being equipped with entertainment facilities such as music, play stations, etc. The fleet system enables the traveller to book/reserve the cab via an online system or a mobile on a 24×7 basis. The traveller receives a Unique Identification Code along with a 24/7 Women taxi service number. The traveller can pay via Credit Card/Debit Card/Cash. Women are the fundamental partners in this arrangement where they are owners, as well as drivers, of their cabs, and are expected to work a minimum eight hours per day and 22 days in a month.
Kerala State Women’s Development Corporation (KSWDC) and nationalised banks provide access to financing for women entrepreneurs. Maruti Suzuki India Ltd. is the vehicle provider for She Taxis who provides several types of vehicles at a special price. Database of all Emergency Response Systems in the city including police, ambulance, automobile workshops, fire force, safe night shelters for women and hospitals are available to the drivers, and vehicles are proactively monitored from a 24X7 Security Control Room. There have been no untoward incidents reported so far from the total of 20291 trips serving a over 44260 passengers.