She-Taxi is Gender Park’s flagship projects, based on a public-private partnership (PPP) that serves as a platform to promote a sustainable business model for the economic empowerment, safety and security of women through promotion of entrepreneurship. This was achieved with very little investment from the Government, and through partnership with several private sector agencies, initiated by the Gender Park, Government of Kerala. She-Taxi was launched in Trivandrum by the Honourable Minister for Social Justice & Panchayats, Dr. M K Muneer in November 2013 with five women entrepreneurs, and the venture became fully operational on December 1st 2013.
Currently, there are 50 She-Taxis plying across three cities –Trivandrum, Cochin and Kozhikode. The project will be expanding to four more districts – Kollam, Alappuzha, Kottayam and Thrissur, shortly.
She-Taxis began as an initiative where the taxis were driven by women, for women, and provide them with a safe means of transport. However, today, we are looking to expand the services of She-Taxis to everyone, keeping in mind the need to normalize and integrate women in job sectors not traditionally considered for them. She Taxis are equipped with safety enabled technology that makes travelling safe and secure for both the driver and the passenger, in addition to being equipped with entertainment facilities such as music, play stations, etc. The fleet system enables the traveler to book/reserve the cab via an online system or a mobile on a 24×7 basis. The passenger receives a Unique Identification Code along with a 24/7 Women taxi service number. The passenger can pay via Credit Card/Debit Card/Cash.
Women are the fundamental partners in this arrangement where they are owners, as well as drivers, of their cabs, and are expected to work a minimum eight hours per day and 22 days in a month.
Kerala State Women’s Development Corporation (KSWDC) and nationalised banks have provided access to financing these selected women entrepreneurs. Maruti Suzuki India Ltd. have been our vehicle providers for She Taxis and provide several types of vehicles at a special price. Database of all Emergency Response Systems in the city including police, ambulance, automobile workshops, fire force, safe night shelters for women, and hospitals are available to the drivers, and vehicles are proactively monitored from a 24X7 Security Control Room. There have been no untoward incidents reported so far from the total of 20291 trips serving over a 44260 passengers.